Political and Economic Risk Consultancy, Ltd.- PERC

20/F, Central Tower
28 Queen's Road, Central, Hong Kong
Mailing Address: G.P.O. Box 1342, Hong Kong
Tel: (852) 2541 4088 Fax: (852) 2815 5032


About Political & Economic Risk Consultancy, Ltd.


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PERC Organization:

Established in 1976, Political & Economic Risk Consultancy is headquartered in Hong Kong. From this office,  PERC coordinates a team of researchers and analysts in the ASEAN countries, Greater China and South Korea. Some of the world's leading corporations and financial institutions regularly use PERC's services to assess key trends and critical issues shaping the region, to identify growth opportunities, and to develop effective strategies for capitalizing on these opportunities.

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Experience:

Although a wide range of companies use our services, the focus of our research is very much a niche: We help companies understand how politics and other subjective variables are shaping the business environment in individual Asian countries, as well as the interlinkages between countries and the people of the region. Such variables may be difficult to quantify, but nevertheless can have a critical impact on investment performance and therefore have to be factored into the decision-making process, which is the function of our services. Our value lies in our experience, our Asian network of seasoned analysts, our emphasis on primary research, our complete independence from any vested interest groups, our technical capabilities, our discretion, and our integrated, regional approach to analysis. We have included here a short list of some of our projects in order to give you an idea of the focus and range of our work:

In addition to retainer work and specific projects, the senior analysts of PERC are regularly called on for in-house briefings for senior management and international business associations. Our presentations are tailored to the specific clients' circumstances. We attempt to relate important regional trends and potential scenarios to clients' real-world situation, and provide them with the inter-linkages necessary to successfully monitor and react to complex external developments.

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Publications

Besides customized consulting, PERC also offers several published products.

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Senior Management:

Robert Broadfoot is the founder and Managing Director of Political & Economic Risk Consultancy, Ltd. A US citizen, Mr. Broadfoot graduated with honors in economics from Oberlin College in the United States in 1972. He has lived in Hong Kong since 1975. Beside coordinating PERC s overall operations, Mr. Broadfoot is directly responsible for managing PERC's research and consulting involving mainland China and the Greater China region. In addition to overseeing PERC's primary research, Mr. Broadfoot facilitates customized scenario-planning programs for companies to help them understand the parameters of uncertainty they face, the interlinkages of risks within and between countries, and signposts they should be aware of to gain a competitive advantage by recognizing changes in the environment. His analysis of Asian developments is regularly quoted by such publications as the Asian Wall Street Journal and The New York Times, as well as by such TV stations as CNN, CNBC and Bloomberg.  

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